Is Bergstrom Automotive a good company to work for?

Bergstrom Automotive has an overall rating of 4.7 out of 5, based on over 771 reviews left anonymously by employees. This rating has been stable over the past 12 months. 94% of employees would recommend working at Bergstrom Automotive to a friend and 93% have a positive outlook for the business. The best reviews about Bergstrom Automotive have been left by employees working as Parts Manager , General Manager and Team Lead .

Does Bergstrom Automotive pay their employees well?

According to anonymously submitted Glassdoor reviews, Bergstrom Automotive employees rate their compensation and benefits as 4.3 out of 5. Find out more about salaries and benefits at Bergstrom Automotive. This rating has decreased by 2% over the last 12 months.

How satisfied are employees working at Bergstrom Automotive?

94% of Bergstrom Automotive employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Bergstrom Automotive 4.5 out of 5 for work life balance, 4.7 for culture and values and 4.6 for career opportunities.

What are the top reviewed jobs at Bergstrom Automotive?

Sales Advisor (57) , Administrative Assistant (38) , General Manager (38) , Service Manager (37) , Sales Associate (24) , Team Leader (21) , Sales (19) , Manager (17) , Receptionist (17) , Sales Advisor - Full Time (13) , Team Lead (12) , Warranty Administrator (12) , Front Desk Receptionist (11) , Sales Manager (11) , Executive Assistant (10)

What are the pros of working at Bergstrom Automotive according to real employee reviews?

"A great team that wants to win together and enjoys coming to work!" ((in 47 reviews)); "Great benefits and discounts within the company" ((in 42 reviews)); "Great people to work for and with." ((in 39 reviews)); "Great culture and employee focussed" ((in 35 reviews)); "Money and pay is great" ((in 32 reviews))

What are the cons of working at Bergstrom Automotive according to real employee reviews?

"Long Hours but that is part of Sales and we get paid well to do this Job" ((in 20 reviews)); "Competitive Industry, Long Hours, Fast" ((in 9 reviews)); "Hired as the token female with arrogant male coworkers and managers." ((in 8 reviews)); "Bad Communication" ((in 6 reviews)); "Pleasing upper management is most important, and giving them everything they could possibly want, while looking down at everyone else in the company." ((in 4 reviews))

What are the top reviewed Bergstrom Automotive locations?

Appleton , Neenah , Oshkosh , Green Bay , Madison , Middleton , Kaukauna , Fond du Lac , Brookfield , Milwaukee , Racine , Wausau , Oshkosh , Appleton , Los Angeles , Grand Chute , Fox Valley

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Bergstrom Automotive

Bergstrom Automotive reviews

4.7

94% would recommend to a friend

(768 total reviews)

Tim M. Bergstrom

96% approve of CEO

93% positive business outlook

Ratings by category

4.7

Culture & values

4.7

Diversity & inclusion

4.6

Senior management

4.6

Career opportunities

4.5

Work/Life balance

4.3

Compensation and benefits

Bergstrom Automotive has an employee rating of 4.7 out of 5 stars, based on 768 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Bergstrom Automotive employee rating is 33% above average for employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

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Reviews by job title

768 reviews

5.0

Oct 8, 2025

Great place to work at

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Great team leaders Awesome team members Best GM

Cons

Nothing negative. Love everything about my workplace

5.0

Oct 6, 2025

Great place to Work!

Assistant parts manager

Recommend

CEO approval

Business Outlook

Pros

Bergstrom is known for promoting a positive, people-first culture. They emphasize integrity, respect, and teamwork, creating an environment where employees feel valued and supported. Many employees mention a family like atmosphere, which contributes to job satisfaction and loyalty.

Cons

There can be pressure to meet sales goals or service metrics. While this motivates many employees, some might find the performance tracking to be a bit intense, especially early on before finding their rhythm.

5.0

Sep 10, 2025

This place changed my life

Sales advisor

Recommend

CEO approval

Business Outlook

Pros

Bergstrom changed my life. They treat me like family and like I'm not coming to work but I'm just coming to a place where it doesn't feel like work because I enjoy coming here so much. I would want all my family and friends to work here and have the opportunity to change their lives the way that Bergstrom has changed mine

Cons

I have no cons. This place is simply amazing to work for

Bergstrom Automotive Response

10mo

Thank you for the kind words...our team is stronger because you are on it!

Viewing 79 - 81 of 768 Reviews

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