The upper and middle management have no idea what they are doing. This site is living Hand to mouth - quarter to quarter which creates a terrible management strategy that barely sees more than 3 months ahead.
Not forgetting the tragic events of June 2024 (google it), the low morale has recently come to a head with the rolling mass firing of staff, I predict a mass exit from the site (likely part of their strategy to cut cost by making the job soo insufferable that they leave voluntarily).