C-4 Analytics reviews

3.5

62% would recommend to a friend

(189 total reviews)
avatar

Michael Weiss

60% approve of CEO

53% positive business outlook

C-4 Analytics has an employee rating of 3.5 out of 5 stars, based on 189 company reviews on Glassdoor which indicates that most employees have a good working experience there. The C-4 Analytics employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

189 reviews
5.0
Jun 12, 2019

Hard work is rewarded. Period.

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Working at C-4 Analytics is a career move. It is not punching a time card and sorting donuts at Dunkin' Donuts from 9-5. It's a tough job that is incredibly rewarding and impactful. Like many things in life, success and a feeling of ownership of the work that you do is hard work. It is not, and should not be something that is just handed to you like so many of the negative reviewers seem to be complaining about here. A few things to point out to these people that just couldn't cut working hard because they expected success and growth to be handed to them: - Stop calling out the "common themes" in the negative reviews - There are many many more positive reviews in this thread that are written by current/former employees than there are negative ones (most were probably written out of anger at these preposterous negative reviews). And guess what? The positive reviews ALSO have common themes. Namely, that C-4 provides you with an incredible opportunity to work hard, have great working relationships, have excellent career mobility and create an impact at a rapidly growing company (among many other things). Stop trying to validate your (self-inflicted) negative outlook by pointing to other individuals who share the same shortcomings as you do. - "The only people who get promoted are favorited by management" - Stop comparing yourself to people who actually work hard. So many of these negative reviews call out the fact that promotions only happen when the employee is a management favorite. This is laughable. Maybe it's time to look inward and start thinking about why you’re not performing enough to deserve a promotion instead of looking at people who've actually put the work in to get to the next level. This is true in any business and I can assure you that the majority of people with these types of comments are going to experience this same issue at every other job they go to. Bottom line is, wherever you go, don't expect to be promoted solely based on the fact that you've been in a position for a year; it's about your performance and nobody else's. - "The work is repetitive and the clients are mean" - Again...I'm sorry, but this is just work life. Sure, Automotive clients can be tough, sure, you might end up doing a lot of the same stuff, but that is a job, most clients are tough and most jobs are repetitive. If you think that you're going to move on to the next job and not experience these things in some capacity, you are dreaming and just perpetuating your reasons to be unhappy with working. Grow up and learn that hard work is hard work and that is what gets rewarded, not moving around to new jobs until you find exactly what you're looking for. The truth is that this job is a lot less repetitive than most. If you're interested in Digital Marketing you have boundless resources and opportunities to do new things regularly and to see their impacts on our clients' businesses almost immediately. There is so much misinformation in these negative reviews that I could go on refuting each one for quite some time, but I'll stop there. Ultimately, C-4 offers an incredible amount of knowledge, support, experience and ownership that rivals any other company I've ever worked at. If you work hard here and put feedback given to you into practice, you will not only be rewarded with career movement, but you will develop skills that are applicable to working in any job for the rest of your life. It is sad that these negative reviewers feel the need to insult the people who actually earned their promotions and their ownership of the job because they were too entitled to actually hunker down and own their own development, their work and their career here. I bet that most of them will be writing a similar review for the next company they leave for the same basic components of work life and the next and the next and so on.

Cons

Free lunch on Wednesdays isn't exactly what I want to eat sometimes and that's an issue. We only get free food 2 days a week, so that's not ideal. We only have free Cold Brew, Nitro Cold Brew and Tasty Teas on tap all day every day...what if I want a 4th option?? I'm only paid the salary that I ACCEPT and that's an issue.

4.0
Jun 10, 2019
Recommend
CEO approval
Business Outlook

Pros

Here's the deal - I still work here and I do like the company, I wanted to state my bias from the outset. TL;DR: I have thoroughly enjoyed my time here - that's not to say every day was peachy, but if you want to work hard and learn, this is the place for you. That being said, read the review if you want to learn anything about the company. Below is an honest look under the hood at C-4 and an answer to many of the issues raised in the other reviews on this site. The Job: C-4 Analytics is not the place for you if you want to just land a job out of school (or anywhere else) that will let you work your 9-5, clock out, and go home. Those parts of the reviews are absolutely correct. C-4 Analytics IS the place for you if you want to learn and grow. I started here out of college and didn't have any professional experience before this. Yes, there are long hours. Yes, you will sometimes have some pretty demanding days. But now, three years later, I would bet a month of my salary that I would wipe the floor with any other digital marketer from another firm with twice as many years under their belt as I have. That's what you get at C-4. It's not easy. It will not reward you for settling for average work. But it will pay you back immensely in experience and knowledge if you put in the effort. Look at any major consulting firm. Working more than 40 hours a week isn't uncommon at all in today's job market. The question becomes what kind of job are you looking for? Home at 5:30 on the dot for a beer and TV, or a career path that will continue to open doors? The choice is yours. Management: There are ups and downs to every management team, and C-4 is no different. Remember when you are reading the reviews that call out bad managers, poor HR policies, and lack of support, those are coming from the people who either didn't make it here and were let go or were unable to make the next step and became unhappy with the place they settled. There are two points to make about the management structure at C-4 that you should know going in. 1. Some of the managers are first time managers. 2. Not everyone gets to advance, that's just how hierarchies work. 1. C-4 Analytics promotes from within. Rarely does it hire outside management talent. This has its ups and downs. The automotive industry is so detailed and requires so much specific tactical knowledge that making up that gap as someone coming in from another vertical is a very nearly insurmountable challenge in any appropriate amount of time. C-4 does its best to groom and train its managers and while it does work out the vast majority of the time, as with all people, some are better managers than others. This is absolutely no different than any other company. The quality of your manager depends on the manager, their manager, and your relationship with them. Have an issue with your manager? That's not a systemic C-4 Analytics problem. That's something your team needs to deal with - don't sit there and let your resentment fester, do something about it. 2. Another common complaint about C-4 is that "there's no path forward". Given that not one of our Account Directors (5) were hired externally, that's very clearly not true. Given that none of our Team Leads (8) were hired externally, that's very clearly not true. Given that only one of our Senior Account Managers (15) was hired externally, that's very clearly not true. The issue is this; we are a company of 200. There are right around 120 people in the Client Services department. There are, based on those numbers above, 28 management positions on that team. There is no way to ensure that 120 people get promoted into 30 management spots. That's not how meritocratic capitalism works, and try as we may, that's the system we're in. The people who can handle the workload/technicalities/people issues/client emergencies with aplomb get promoted. The people who can't, work on those skills until they can, or they realize that they don't have what it takes. Then the choice becomes accepting where your abilities can take you here or becoming angry at the system for the ceiling you've hit. Choose for yourself, this reviewer can't help you there. Bottom line: C-4 will afford you an incredible opportunity for personal growth and responsibility as well as give you access to one of the largest pools of knowledge in the digital space right now, but it's not free for the taking. You have to work hard and you have to earn it. Come here ready to play varsity ball, or you're going to be in for a tough time.

Cons

If you can't tell by now, I don't think C-4 is all roses by any means. It has its issues, as does every company. I'll get into a couple below, but the major take away is this: C-4 is a good place to work if you want to put in the elbow grease, C-4 is a really tough place to work if you'd rather just have a 9-5 that pays your bills. The Payscale: The pay scale at C-4 is hard to get around. At the outset, the pay is below industry average. It gets much better as you get promoted, but as mentioned in the "Pros" section, promotions take work - lots of it. By your third year here, if you've put in the time and acquitted yourself well, you'll not be complaining about salary anymore, I can promise you that. The Management: You may have noticed the contradiction in my statements above about management. Those were well founded. Yes, there are some bad managers here. Yes, we hire internally and I think that's a good thing. Yes, only those that have proven themselves get the promotion. The question becomes; if those that prove their ability get promoted, why are there bad managers? That answer is not one I can easily provide as I'm one of those managers that needs work. More thoughts to come in the "Advice to Management" section. The Hours: Yes, the hours here are long. I've not done the math, but I bet if I averaged every hour I've worked for C-4 in the last three years, I'm probably between 50 and 55 hours a week. That means 10 hour days instead of 8 hour days, with a few 11 hour days thrown in there. Yes, it's hard. Take it as you will - advice to come below.

1.0
Jun 5, 2019

Don’t waste your time here

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Free bagels on Mondays, that’s it.

Cons

First of all, the recent five star reviews are all fake and posted by HR. Take a look at all the negative ones and they are all mentioning the same issues. - Everything is micromanaged. - Don’t expect to have an social life. - Bullying is not only acceptable, but encouraged among employees. - Work crazy hours and nothing is ever good enough. Don’t even try to leave right at 5:30. - Working on a Sunday is expected. - No holidays off, need to work Christmas Eve/fight over who on your team will get it off. - Toxic environment, only care about money not the clients or employees.

Viewing 106 - 108 of 189 Reviews

Glassdoor has 199 C-4 Analytics reviews submitted anonymously by C-4 Analytics employees. Read employee reviews and ratings on Glassdoor to decide if C-4 Analytics is right for you.