C-4 Analytics reviews

3.4

59% would recommend to a friend

(189 total reviews)
avatar

Michael Weiss

60% approve of CEO

56% positive business outlook

C-4 Analytics has an employee rating of 3.4 out of 5 stars, based on 189 company reviews on Glassdoor which indicates that most employees have a good working experience there. The C-4 Analytics employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

189 reviews
2.0
Feb 23, 2016
Recommend
CEO approval
Business Outlook

Pros

A great team of people who are smart, willing to work hard and are enjoyable to meet with outside of work.

Cons

Senior/ Executive Management has poor practices. They do not see the value of their workers and don't believe in hiring when needed.

1.0
Jun 14, 2024
Recommend
CEO approval
Business Outlook

Pros

- fast turnaround times on deliverables compared to other agencies (once you master the picky formatting required for jira tasks).

Cons

I was hired as an Account Manager and initially excelled, even earning a performance award. However, poor organization in the company meant that I was tasked with clients/duties typically outside of my role. When I raised concerns about feeling undertrained and unsupported, a plan was made to transition me off those responsibilities, but it never happened after 8 months! Instead, I was assigned additional duties that I also struggled with due to the lack of training and support. My requests for assistance were frequently ignored by leadership. There were instances of lack of communication from management about what others were already handling. Despite explaining that my performance issues stemmed from the company's own lack of training and support after changing my job duties, I was placed on a Performance Improvement Plan (PIP). The PIP criteria made it extremely difficult to demonstrate ownership and initiative when my pleas for help were ignored and I was left out of key communications. It felt like there was an active effort to manage me out by sabotaging my ability to succeed. Overall, I tried my best but the lack of leadership support made it an untenable situation. The company needs to improve training, communication and accountability for managers.

4.0
Jun 10, 2019
Recommend
CEO approval
Business Outlook

Pros

Here's the deal - I still work here and I do like the company, I wanted to state my bias from the outset. TL;DR: I have thoroughly enjoyed my time here - that's not to say every day was peachy, but if you want to work hard and learn, this is the place for you. That being said, read the review if you want to learn anything about the company. Below is an honest look under the hood at C-4 and an answer to many of the issues raised in the other reviews on this site. The Job: C-4 Analytics is not the place for you if you want to just land a job out of school (or anywhere else) that will let you work your 9-5, clock out, and go home. Those parts of the reviews are absolutely correct. C-4 Analytics IS the place for you if you want to learn and grow. I started here out of college and didn't have any professional experience before this. Yes, there are long hours. Yes, you will sometimes have some pretty demanding days. But now, three years later, I would bet a month of my salary that I would wipe the floor with any other digital marketer from another firm with twice as many years under their belt as I have. That's what you get at C-4. It's not easy. It will not reward you for settling for average work. But it will pay you back immensely in experience and knowledge if you put in the effort. Look at any major consulting firm. Working more than 40 hours a week isn't uncommon at all in today's job market. The question becomes what kind of job are you looking for? Home at 5:30 on the dot for a beer and TV, or a career path that will continue to open doors? The choice is yours. Management: There are ups and downs to every management team, and C-4 is no different. Remember when you are reading the reviews that call out bad managers, poor HR policies, and lack of support, those are coming from the people who either didn't make it here and were let go or were unable to make the next step and became unhappy with the place they settled. There are two points to make about the management structure at C-4 that you should know going in. 1. Some of the managers are first time managers. 2. Not everyone gets to advance, that's just how hierarchies work. 1. C-4 Analytics promotes from within. Rarely does it hire outside management talent. This has its ups and downs. The automotive industry is so detailed and requires so much specific tactical knowledge that making up that gap as someone coming in from another vertical is a very nearly insurmountable challenge in any appropriate amount of time. C-4 does its best to groom and train its managers and while it does work out the vast majority of the time, as with all people, some are better managers than others. This is absolutely no different than any other company. The quality of your manager depends on the manager, their manager, and your relationship with them. Have an issue with your manager? That's not a systemic C-4 Analytics problem. That's something your team needs to deal with - don't sit there and let your resentment fester, do something about it. 2. Another common complaint about C-4 is that "there's no path forward". Given that not one of our Account Directors (5) were hired externally, that's very clearly not true. Given that none of our Team Leads (8) were hired externally, that's very clearly not true. Given that only one of our Senior Account Managers (15) was hired externally, that's very clearly not true. The issue is this; we are a company of 200. There are right around 120 people in the Client Services department. There are, based on those numbers above, 28 management positions on that team. There is no way to ensure that 120 people get promoted into 30 management spots. That's not how meritocratic capitalism works, and try as we may, that's the system we're in. The people who can handle the workload/technicalities/people issues/client emergencies with aplomb get promoted. The people who can't, work on those skills until they can, or they realize that they don't have what it takes. Then the choice becomes accepting where your abilities can take you here or becoming angry at the system for the ceiling you've hit. Choose for yourself, this reviewer can't help you there. Bottom line: C-4 will afford you an incredible opportunity for personal growth and responsibility as well as give you access to one of the largest pools of knowledge in the digital space right now, but it's not free for the taking. You have to work hard and you have to earn it. Come here ready to play varsity ball, or you're going to be in for a tough time.

Cons

If you can't tell by now, I don't think C-4 is all roses by any means. It has its issues, as does every company. I'll get into a couple below, but the major take away is this: C-4 is a good place to work if you want to put in the elbow grease, C-4 is a really tough place to work if you'd rather just have a 9-5 that pays your bills. The Payscale: The pay scale at C-4 is hard to get around. At the outset, the pay is below industry average. It gets much better as you get promoted, but as mentioned in the "Pros" section, promotions take work - lots of it. By your third year here, if you've put in the time and acquitted yourself well, you'll not be complaining about salary anymore, I can promise you that. The Management: You may have noticed the contradiction in my statements above about management. Those were well founded. Yes, there are some bad managers here. Yes, we hire internally and I think that's a good thing. Yes, only those that have proven themselves get the promotion. The question becomes; if those that prove their ability get promoted, why are there bad managers? That answer is not one I can easily provide as I'm one of those managers that needs work. More thoughts to come in the "Advice to Management" section. The Hours: Yes, the hours here are long. I've not done the math, but I bet if I averaged every hour I've worked for C-4 in the last three years, I'm probably between 50 and 55 hours a week. That means 10 hour days instead of 8 hour days, with a few 11 hour days thrown in there. Yes, it's hard. Take it as you will - advice to come below.

Viewing 25 - 27 of 189 Reviews

Glassdoor has 199 C-4 Analytics reviews submitted anonymously by C-4 Analytics employees. Read employee reviews and ratings on Glassdoor to decide if C-4 Analytics is right for you.