1.0
Dec 29, 2012
Recommend
CEO approval
Business Outlook
Pros
Bought up the best brands in the industry (Caesars, Horseshoe) because they (Harrah's) couldn't compete and then systematically destroyed them.
Cons
Many of the properties are dated and in need of drastic repairs and updates, but there is no capital for any properties other than Las Vegas. Have completely diluted the Horseshoe brand, building a Horseshoe everywhere means there is nothing special about Horseshoe anymore, it may as well be a Walgreens. Too much money sunk into Total Rewards program which has about as much appeal to customers as a Kroger discount card. Eliminated virtually all services and cut hours of venues to the point that there is really no reason a customer would want to stay at one of the properties.
