3.0
May 30, 2022
Recommend
CEO approval
Business Outlook
Pros
Great reputation and brand recognition and support.
Cons
It's the industry - big commissions have eroded, and the edge CB and others had for decades has eroded. Thank Zillow and Redfin to name a few. This is great for the consumer but bad for them. A real estate agent is now a commodity - t doesn't matter who you work for. The "value proposition" the Big Houses (NPI) want you to sell is no longer salable - the consumer is getting the same treatment and value at a 4% commission as they were at 6%.
