Dynata reviews

3.1

47% would recommend to a friend

(1,527 total reviews)
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Mike Petrullo

53% approve of CEO

36% positive business outlook

Dynata has an employee rating of 3.1 out of 5 stars, based on 1,527 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Dynata employee rating is in line with the average (within 1 standard deviation) for employers within the Management & Consulting industry (3.7 stars).

Reviews by job title

2K reviews
2.0
Mar 2, 2026

CAUTION

Recommend
CEO approval
Business Outlook

Pros

Good team and direct managers

Cons

Laid off after 1.5 yrs with zero notice. Was actually told there was no chance for layoffs a couple months prior to this. Proceed with caution with this company.

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Dynata Response
3mo
We’re sorry to hear that this experience was difficult. Changes resulting in role eliminations or restructures can have a real impact, and we recognize the uncertainty and disruption that can come with them. Like many organizations, Dynata periodically makes business decisions to adapt to changing priorities and market conditions. We aim to approach these moments thoughtfully, communicate clearly based on the information available at the time, and provide support where possible during transitions. We’re glad to hear you had a positive experience with your team and direct managers in your time with us, and we wish you the best moving forward.
1.0
Feb 16, 2026
Recommend
CEO approval
Business Outlook

Pros

Past leadership created an outstanding company from the inside out. Kurt Knapton was a leader whose vision in action inspired greatness and dedication among the company’s workforce, some are still there. The positive culture built during this time was rewarded by a workforce commitment by building and maintaining a solid reputation of excellence. By fostering a great deal of good will and attracting a skilled and dedicated workforce he set the company up for success - a win for the business, staff and the clients. The current leadership has in-done all of it. There are still some of those professionals kicking around, but many have given up on the company and left or been let go.

Cons

They keep driving the best people out with useless, time consuming process, lack of appreciation and stagnant pay. They demand a lot but give little in return. Hard work is rewarded by more hard work until you quit or break or are eventually let go. Nobody’s safe from the next round of terminations and everyone knows it. Being an innovator does not earn you loyalty from this employer, just momentary recognition, which quickly fades into what have you done for me lately. When quarterly employee satisfaction surveys are analyzed and reported back at quarterly employee updates, troubling trends in employee satisfaction are met with gaslighting. Everything is fine, nothing to see here. We have the best leadership team, we are truly talented and amazing! That is a recurring takeaway. Nothing is acknowledged or actioned in any way. The only happy folks seem to be the executives who continually pat themselves on the back.

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Dynata Response
3mo
We’re sorry to hear that this experience was disappointing for you. Dynata has evolved significantly over the years as the business, market conditions, and client needs have changed, and we recognize that these shifts can be especially difficult for long tenured employees. Employee feedback from listening efforts is reviewed and helps inform initiatives and program updates as the organization continues to evolve, even when that feedback reflects challenging or uncomfortable themes. At the same time, we continue to assess how processes, expectations, and leadership practices support both the business and our people. Periods of change and restructuring can create uncertainty, and we understand the impact that can have. While we don’t comment on individual situations, we aim to approach these moments thoughtfully and with care for those affected. We appreciate the contributions you made during your tenure and wish you the best moving forward.
3.0
Feb 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people who always worked together to grow and evolve client services

Cons

Upper management very disconnected from the day to day. Their perception of reality was clouded by the loudest voice in the room.

Viewing 16 - 18 of 1,527 Reviews

Glassdoor has 1,678 Dynata reviews submitted anonymously by Dynata employees. Read employee reviews and ratings on Glassdoor to decide if Dynata is right for you.