Pros
It's hard to list them all: 1. Really smart people who are invested in the success of the company and the people around them. Lots of people to learn from. 2. Earnest desire to improve the lives of their customer, so we're always on the right side 3. Commitment to being good citizens. Sponsors of Pride parade, American Indian Services, Eyecare for Kids, Utah Food Bank, Tech Moms, charitable donation match to the charity of your choice, etc 4. Culture champions. Amazing benefits, personal development opportunities, etc 5. Equity. Every person in the company has equity and benefits when the company does well.
Cons
The optical industry has weird regulations. It means sometimes we have to spend time & money on things that aren't ideal for consumers or employees, but are required because of our industry. That part isn't as satisfying.