Pros
Exceptional technology that wows anyone who sees it. Great technology for smart team to really flex their data science muscle.
Cons
Founding management "loyal" beyond a fault (which is a different way of saying "nepotism" that's referred to in so many other reviews). Way too many people who've been around way too long who don't have broader industry or strategic experience, starting from the President down, who are ultimately holding the company back. Have mistaken some growth for strategic "brilliance" - if you're growing < competition, you're going backwards. Lack of long term strategy is glaring. It's a major shame: 1010 should be dominant in big data analytics instead of a bit player. Could have sold for at least 2x of the actual August trade, but no understanding of marketing, branding, sales or product development (that is actually relevant to the market) means they'll get swamped. History of business is littered with great technologies who lost. Post acquisition investment may help but new owners don't know the space and lack of strategic vision will mean they likely will stay a bit player. Completely off market approach to equity participation.