Pros
The only positive thing I can say about this company is the lifelong friendships I formed with my coworkers—people who were just as overworked, manipulated, and emotionally drained by this employer. We bonded through shared experiences of being treated poorly, which says everything about the work environment. Beyond that, I would not recommend this company to anyone.
Cons
I would never recommend this company to anyone—neither to families seeking guidance nor to professionals considering employment. I joined this organization genuinely excited and hopeful. I believed in the mission, trusted the values presented during the interview process, and saw long-term potential. Unfortunately, the reality could not be further from what was promised. Over time, it became clear that the company takes advantage of the purity and good intentions of its employees’ hearts, especially those who enter this field to help families during incredibly vulnerable moments. Despite presenting itself as a human-centered service, the company is entirely money-driven. Leadership prioritizes revenue above ethics, employee well-being, and—most troubling—what is actually in the best interest of families. Counselors are pushed to over-contact families, applying pressure and urgency through repeated outreach and scripted tactics designed to force decisions, even when those decisions may not be appropriate or beneficial for the family’s situation. The focus is not guidance or care—it is conversion. Internally, there is no realistic room for growth, despite constant implications otherwise. Over the last several months, employees are fed false hope, shifting expectations, and manipulative messaging around performance and advancement. Morale is consistently low, trust is broken, and burnout is normalized. The workload is emotionally exhausting, yet compensation does not reflect the intensity or responsibility of the role. Empathy—an essential component of senior care—has been stripped away and replaced with micromanagement, surveillance, AI-driven metrics, and automated outreach. Counselors are expected to meet rigid, often inaccurate standards while being given inconsistent information and little real support. Leadership communication further damages morale. Passive-aggressive, emotionally charged messaging—particularly from upper management—creates a culture of fear and tension rather than support. Employees are not valued as people, and their mental health is treated as collateral damage. This company does not care about its employees or their well-being. It does not care how it makes its money, only that it does. What began as a role I felt proud of ultimately became something I was embarrassed to be associated with. If you are a family seeking compassionate, ethical guidance, or a professional looking for a supportive workplace—look elsewhere.