Enjoyable job, Poor Practices - Elder Care Advisor A Place for Mom Employee Review

2.0
Sep 21, 2011
Recommend
CEO approval
Business Outlook

Pros

APFM provides advisors with laptops, headsets, and some significant training in Seattle. The substance of the job is rewarding personally, and can be potentially be rewarding financially. Time can be "flexible", but be prepared to work much much more than a standard 40 hour week. (50-60 hours per week is more realistic). Advisors who have been with the company for several years can easily make six figures.

Cons

Unqualified Leads - roughly 80% of leads that I received were not looking for senior living, or are unable to contact. Rather than spending time advising families and working with communitites, most of my time was spent dialing dead end phone numbers and pestering people who did not even want to talk to me. Technology - while you are provided with a computer and headset, at least twice a week the phone systems would be shut down or unusable. New advisors were sent home with non-functioning phones, and it took several days for them to be fixed. Many advisors were not able to participate in training due to tech issues. Compensation - very low compensation during training perdiod, and it takes months upon months to pay back the draw. A "ramp up bonus" is available, but the company decided halfway through the quota period to cut roughly 21 days off of the time frame you have to achieve the bonus. Not a single Advisor attained the bonus in my group. Advisors must drive extensively at least once a week, and are paid only $0.10 per mile. Training - while the week of training in Seattle is pretty comprehensive, once you get home communication is inefficient. Management changed deadlines and requirements very frequently. During the final weeks of training we were notified that we had one week to bring our "grades" up to par or we would be terminated. These "grades" were not mentioned until the last 2 weeks of training. New advisors are held to an unrealistic standard, and expectations are not clearly communicated. Of 24 employees in the training group, only 3-4 are still employed after 90 days. I think that statistic speaks for itself.

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5.0
Jul 2, 2026
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Pros

Meaningful work that helps families

Cons

Performance goals keep the team motivated and focused

2.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

The role allowed me to help families during important and emotional decisions.

Cons

It was difficult to stay motivated when the pressure kept increasing especially when balancing compassion for families with demanding targets.

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