Pros
Lots of information about the senior living industry, fantastic use of technology, amazingly efficient and helpful central office staff and computer support staff, able to use contacts you already have in the senior living field.
Cons
Expect to spend 90% of your time making highly scripted phone calls, most of which won't be answered so you'll have to leave a message, and many of which are false leads or bad phone numbers. Must meet weekly "phone time" minimums of three hours/day, but the clock starts running only when you are actually connected to another phone, so you could spend 60 seconds on a call with 20 seconds ringing, 20 seconds for their message, 20 seconds to leave your message and it only counts for 40 seconds. In other words, it takes can take 6 hours of phone work to achieve 4 hours of phone time. System doesn't clock incoming calls, so if someone calls you back, the time doesn't count. Communicating by email is discouraged unless it's as a backup to phone calls, making it difficult to work with busy admissions directors at senior living communities who are doing more and more of their work via email. You must record details of every phone call and email in a separate database in real time: who you contacted and why, what the results were, what the next step will be. This effort to track every bit of information leads to a lot of data for the company, but greatly slows down the amount of work you are actually able to do.