Pros
API is a fast growing company in a promising market. What started out many years ago as a small, close-knit community business is rapidly growing into a large software company. For employees that remember the good old days, this is probably disconcerting. For those that are newer, it's just a great chance to catch a company on the upswing.
Senior leadership is definitely committed to increasing sales - that's how a company grows. But they are also refreshingly open to change and suggestions on how to do better. The CEO is open and accessible, as is the rest of the leadership team.
The company has invested heavily in agile development (scrum), and is very committed to making it successful. There are the firefighting challenges that all software companies deal with, but when the fires are put out, the process and expectations seem quite reasonable.
Overall, it's a good small-ish company that is learning how to be a good big-ish company. There aren't a lot of politics to deal with, not a lot of red tape, and leadership seems open to change. That's not a bad place to work in my book.
Cons
The company commitment to customer satisfaction makes it seem like saying 'no' isn't in our vocabulary.