More acquisitions equated to less performance and employee performance/content - Anonymous employee Affinitiv Employee Review

2.0
May 30, 2019
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I had made a lot of friends. They were hard working and demonstrated a work ethic that was beneficial to all departments. I understand that the BDMs can have difficulties with us, but it they who relied on us to explain why something could or could not happen. A phone call typically solved all issues and helped us build a relationship with the BDM.

Cons

During my time here, I can say that the people are the willing to help and always happy to ask questions (minus the acquisition of Dygen and CK). I could always count on my co workers to help and provide insight on strategy. Following the acquisition, I was appalled that a director told my coworker wasn’t going to be trained. Development is one of the most important pieces of building a career and having a director not willing to do anything shows their abysmal performance as a manager. The team, as a result, continued to train because we wanted a skilled and knowledgeable team. This director’s decision is not only unprofessional, but demonstrates that development of employees what not only tertiariary, but discouraged. Prior to the acquisition, there were times of disagreement with the original manager, however our manager would argue in our favor, as long as we could demonstrate data to prove a point. Challenging us on our perception not only made me a better person, but also helped me develop as an employee. It made our presence more accountable to demonstrate competency. The original manager, in my opinion, did try to help and develop us as employees. Not the case following Dygen. I do admit that I’ve had developed professional relationships with some of the BDMs in that I made myself available for calls and helped them strategize responses to their clients when requests got out of scope but could be expanded. The BDMs are out there in the field and I was tasked to help, and I’m proud of the relationships I developed. When clients asked out of scope requests, we looked to work with them on strategy because not only did it reflect on us, but on the BDMs as well. Hence their face to face interaction was very important to our success. From a broad point of view, there were flags of the new company joining. Their makeup was one of having a team to build a campaign, another create all of the tracking portions, another to manage the account, and another make optimizations. Prior to the acquisition, we performed all of the listed tasks above on our own (aka we did 4 to 1 of their work), and worked with client care to optimize performance.

Explore other reviews about Affinitiv

5.0
Apr 9, 2026
Recommend
CEO approval
Business Outlook

Pros

I worked at Affinitiv for nearly four years and truly enjoyed my time there. I originally supported two teams under the leadership of Kyle Dimitris and Candice Pifer before being full time under Candice with the Connectiv Prospect team. Candice was an exceptional manager, she genuinely cared about our team not only as employees, but as individuals. She made an effort to connect with me on a personal level, which made me feel valued and supported throughout my time at the company. Her transparency and honesty fostered trust, and during periods of uncertainty, she provided a strong sense of stability and reassurance. Our new CEO, Sharon, also made a positive impact by holding monthly company-wide meetings. These regular updates helped me feel more informed, confident, and secure in my role compared to previous leadership. I appreciated her openness and willingness to share insights about the direction of the company. Overall, Affinitiv is a great place to work, and I am grateful for the experience. I thoroughly enjoyed my time there.

Cons

Affinitiv could improve its compensation structure. When compared to similar roles at other companies, salaries are not always competitive. Additionally, the PTO policy could be enhanced by allowing unused days to roll over, which would provide employees with greater flexibility and work-life balance. I also think they need to improve on their maternity leave policy. They only provide "maternity leave" through short-term disability and you do not receive full pay for the 8 weeks they give you.

1.0
Jan 17, 2026
Recommend
CEO approval
Business Outlook

Pros

No pros I can think of---this company doesn't even deserve a one-star rating!

Cons

There have been more than four mergers since I worked there in early 2000---from Autobytel to One Command to Auto Loop. Every merge was worse than the one before. The workload in the graphic department was abusive and never-ending. Work kept coming beginning Sunday afternoon and during weekdays I had to stay in the office for more than 12 hours. Management kept checking on me to make sure I had work every single minute. Never had time to go out to lunch and never had downtime. I was so busy that sometimes I didn't even have time to go to the restroom! To save money, they didn't even hire a coworker to work with me so I could never take any vacation or sick day. I WAS WORKING THE WORKLOAD OF FIVE TO SIX PEOPLE BUT NEVER GOT A SALARY RAISE. Can you believe that!!! The workload was brutally overwhelming and I was extremely stressful and I had TMJ (jaw) infection from this job. The job duties occupied all my times and I didn't get a chance to go for treatment but only on the weekend. This job is physically and mentally dreadful and it gives you no life and work balance!

2
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