Pros
Ever since I can remember I wanted to be part of something… something bigger than myself. I wanted to feel and KNOW I was contributing to a cause that was meaningful. Ok let’s be real… automotive advertising was FAR and way down the list of things that I wanted to use my skills for. Nevertheless, life happened to me. I went to art school, l then got my first job making commercials for a TV station and… suddenly I took a deep dive into the automotive advertising world. Life kept bringing me back to it automotive advertising. My college dream: to become a Creative Director one day. Am I creative director now? No. I am not. But let me tell you… I work with the VERY best in the industry. Every day I am humbled and proud to work besides team members that give it their all day in and day out. The work we put out is awesome. Could our work be better? YES! If we had the time to make it better. But we know realistically… we have to pay the bills and make it work with what we have. Today, I am not a Creative Director. Caldwell and Kerr, the company that I’ve been with for over 6 year, got acquired by Affinitiv. The transition has been in the works for a bit and we have been slowly transitioning. Interestingly enough, this week has been quite eventful. TODAY I feel even more empowered than ever before... My lifelong desire to become part of something bigger is coming to fruition. To my surprise I was selected by my peers to co-chair and lead a Diversity Council within the company. I have seen firsthand the impact initiatives like this have, not only on myself, but also my peers. I can not wait to see what else is in store for us. To be honest, the work we do is hard, it’s not for everyone. You really have to be passionate and devote yourself to succeed… at least if you want to become part of the team I’m proud to lead. However, I think everything in life that is “worth” something is hard to achieve and will come with sweat and hard work. Right now, this very moment… I realize I did not have to become a Creative Director to become part of something that is bigger than myself and leave some sort of impact in this world. Thanks Caldwell and Kerr and thanks Affinitiv for giving me the opportunity to grow and experience new horizons!
Cons
Get ready to work hard and give it your all. If you are a creative. Get ready to create/develop some tough skin as the work we do is no longer "ours" but rather our clients. Sometimes we have to work overtime to keep the machine running smoothly!!