Pros
Upper management tries really hard to listen to and care about their employees; they're mostly successful. I'm very pleased with how inclusive of a work environment it is at headquarters; everyone has a voice and suggestions are welcome, listened to and even integrated into the culture and work flow. I can honestly say that I have no desire to go work elsewhere given how mostly satisfied I am working for Alaska Airlines.
Cons
Pay is rather low and keeps us from attracting some great talent. There's a great deal of attention lately to improving the cosmetics of the company's operation instead of the systems beneath the surface that power the life of this airline; we need a stronger infrastructure for all divisions to keep things running as efficiently as possible.