Good Company with challenging products - Senior Manager Altria Employee Review

General Comments - Altria is a top-notch company and requires the best, brightest and thick skinned to take on roles in their industry. Growing top line revenue comes from successfully increasing pricing with volumes remaining the same, selling more product and / or introducing new products. Lets' face it, tobacco (overall) is a declining industry, particularly here in the US. Cigarettes are their major source of revenue and income for Altria. While the company is most likely developing new products, these will not take the place (in revenues & income) anytime soon to offset the decline in cigarette volume. In order to increase top line revenue in the short term, the company needs to raise prices or price promote their products. Either of these negatively impacts the bottom line either by reducing volume or buying temporary share gains at a cost. To increase bottom line EPS, cost cutting is a major strategy which effects the pro mentioned above; Resources. Think of it this way, if you promote a 40 share brand vs. a smaller competitive brand with a 10 share, the 40 share brand needs to outspend the competition by 4 to 1 in that market place. Just like anywhere (not just at Altria), depending on your direct reporting manager, they may have a tendency to have their favorite employee(s) and overlook their shortcomings. In some cases, need to be more politically astute vs. competent. Reflects in performance ratings, promotions and other internal career opportunities. Also, most employees with 20+ years experience won't take risks (rock the boat) to drive the business forward. They do what it takes to get by (no more) in fear of losing their job / pension. Again, not solely an Altria issue, rather a sign of the economic times.