AppFolio walks the talk! - Anonymous employee AppFolio Employee Review

5.0
Jun 30, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Where to begin? Let's be real - company dynamics are like family dynamics; the quirks and annoyances exist no matter what. That's what happens when humans are close and spend a ton of time together! That said, AppFolio is honestly the healthiest, happiest, most transparent culture (family) I've ever had the pleasure of being a part of. Never have I experienced a company where doing what we say and saying what we do are so closely aligned. Our values? They are real and alive - both externally and internally - not just some superfluous words on a poster or a meaningless recruiting tactic. Leadership at every level operates with integrity, ownership and without ego. Our business model is sound, smart and agile. Stuff gets done. Decisions are made quickly but intelligently. Autonomy reigns. Balancing work and life is encouraged and modeled. Internal growth and movement is off the charts! Snacks galore, an ice machine (whoop!), fun events that bring people together and an endless desire to always raise the bar. I could go on and on and on....

Cons

Sometimes the coffee/espresso machine breaks and we have to walk downstairs or to another building for our Handlebar fix. The ginormous variety of food (tons of healthy stuff too; organic everything) makes the 3pm afternoon crash snack fest hard to resist. :/

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AppFolio Response
8y
You've covered so many important benefits to working here - from living our values and getting things done to the new amazing ice machines! Thank you for appreciating and contributing to this great company!

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5.0
May 4, 2026
Recommend
CEO approval
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
May 23, 2026
Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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