Working in Services at AppFolio (Santa Barbara) - Product Success Manager (Onboarding) AppFolio Employee Review

4.0
Oct 17, 2018
Recommend
CEO approval
Business Outlook

Pros

The company culture is great - everyone who works here is not only a coworker but a friend. The job challenges me every day (but not too much) and I have autonomy in my day to day work (I can make my own call schedule, am able to innovate on processes). I also feel my feedback regarding the work we do as a department and my ideas are heard and acted upon by management.

Cons

There still is not a great review structure in place. We only get reviews and are only qualified for a raise once per year (unless you move to a new team). Because of this there is a lot of turnover in the teams and this can be tumultuous and feel overwhelming (constantly having to pick up work from people who are leaving to seek better pay). I personally have experienced having to wait an unexplained amount of time to receive a promotion, only to realize the reason I had to wait was so the company could lump together my promotion and my annual raise I was already receiving. It was disappointing to say the least - and when I tried to negotiate salary I was shot down. There is never a good explanation as to why you are receiving the raise that you are, and oftentimes management is not transparent about things like pay. If you work in services (Customer Success specifically) it is going to be at least one year until you feel fully confident with the product and you are qualified to move to another team. The first year at AppFolio can be rough because of the learning curve and the difficult customers you will have to deal with in the Customer Success queues. But if you stick it out the benefits of the next many years you will likely spend with AppFolio are absolutely worth it!

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5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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