It was an experience! (2015) - Implementation Specialist AppFolio Employee Review

2.0
Dec 18, 2021
Recommend
CEO approval
Business Outlook

Pros

-I met some good people that I'm still friends with. -At the time of my employment, the company was growing. -You'll get to learn about real estate management. I found this useful for future real estate investment opportunities. -The product is legit and one of the industry standards. -Fully stocked kitchen.

Cons

-In Santa Barbara, the starting pay was low given the cost of living. I found the culture of the company was very frat/sorority-ish. The whole thing felt like a weird popularity contest where managers openly played favorites. -The company structure seemed geared for very extroverted people (the open floor layout, the management style, the forced group activities, etc.). Not a deal breaker, but you might be using a ton of energy just existing in their environment as an introvert. **This was pre-Covid. - Advice for prospective applicants: On the implementation team, you'll be in spreadsheets almost all day, 40+ hours a week. If you have any hesitation about this at all, don't take the job.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business Outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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