Great place to work. Strong leadership. - Anonymous employee AppFolio Employee Review

4.0
Oct 20, 2015
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I have been at AppFolio for almost 2 years. So far I have had a great experience. When you hire smart and capable people mixed with strong focused leadership, it makes for a productive and rewarding work environment. This is exactly what AppFolio has to offer. I feel appreciated as an employee and have confidence in the direction our leadership provides. I also just really enjoy and appreciate everyone I work with here, which makes working fast and efficiently much easier. The company culture is energetic, positive and genuine.

Cons

Not really a con, but it's hard to keep up with all the new faces in the office. But that is to be expected at a growing company.

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AppFolio Response
10y
I love your assessment of the culture. We all believe that hiring great people leads to a great company and I'm glad to hear that you feel appreciated. Thanks for taking the time to write a review!

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5.0
May 4, 2026
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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