Sad Fate of Athleta - stop the slow death - Manager Athleta Employee Review

4.0
May 13, 2019
Recommend
CEO approval
Business Outlook

Pros

Once great culture, mission, focus on sustainability, community, people

Cons

Culture that was once focused on the ability to innovate and drive creativity is now being taken down by Gap, Inc. All the focus is on standardization and making Athleta just like all the other Gap Inc brands that have failed. Old Navy has separated so it can be different. If Athleta does not do the same, Athleta will fall victim to the Gap, Inc machine just like Gap and Banana Republic have. It’s a matter of time.

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Athleta Response
7y
We are disappointed to hear about your feedback. We read all of these reviews and take your comments to heart. We will share your concerns with relevant teams as we continue to promote positive change across the company.

Explore other reviews about Athleta

5.0
Jun 30, 2026
Recommend
CEO approval
Business Outlook

Pros

Great discount, supportive environment, female centric, quality products.

Cons

There were mandatory quarterly meetings with lots of educational videos and role playing.

3.0
May 5, 2026
Recommend
CEO approval
Business Outlook

Pros

Very black & white on policies. You always know what is right or wrong.Operationally strong company that allows movement between brands. Decent pay if you advocate for yourself as an external, but don’t expect much once you’re in.

Cons

Company has changed direction so much since COVID. Seems like there’s no clear idea on who we are anymore.Senior leadership feels like a revolving door that only succeeds in spinning tires with no traction. We love to initiate something only to either sunset it months later or leave it in limbo(WellPro). The amount of stress pushed on stores to meet credit goals is absurd to the point it inspires unethical behaviors in certain stores.

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