Pros
) Direct feedback from respondent You are assured that the responses are from the person intended 2) Opportunity to probe Verbal or nonverbal prompts to encourage more complete, better explained responses 3) Can use observation as another evaluation method Recording what you physically observe during the interview provides additional information for your overall assessment as you experience both the affective and cognitive aspects of the responses
Cons
1) Time-consuming Scheduling the interview, conducting the interview, and inputting notes for analysis takes time 2) Interviewers need to be prepared Training interviewers may be necessary. Ensuring that the interviewer has knowledge of the subject matter, feels confident in his/her ability to conduct the interview, and to record responses are examples of where additional technical assistance or training can improve the overall interviewing process