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B2 Communications (FL)

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Extremely poor management and even worse business sense - Anonymous employee B2 Communications (FL) Employee Review

1.0
Aug 4, 2019
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

• Used to have a good downtown location in St Pete • Flexible work hours and competitive salary

Cons

• I had very high hopes and expectations when taking the job at B2. I hoped to gain invaluable experience at a high paced and forward thinking agency, but what I walked into was mismanagement, poor values and bad business sense • The agency lost 3 major accounts and half its staff during the short time I was there. They completely disregarded their own roles in driving these clients and talented employees away and have done nothing to correct remaining client accounts or improve team culture • Prepare for constant criticism disguised as professional development, regardless if you're fresh out of school or if you're in a senior level role with tons of relevant experience • Priorities are completely backwards. More time is spent micromanaging and destroying the professional confidence of employees versus actually putting client needs first and thinking outside the box to produce great quality work

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B2 Communications (FL) Response
6y
Change is part of agency life. Clients come and go over time, and sometimes staffing changes can go along with client moves. Successful B2 employees have moved onto roles at companies like Raymond James, Cushman and Wakefield, Johns Hopkins All Children’s Hospital and the Tampa/Hillsborough Economic Development Council. We have high standards for our work, and at times, principals’ involvement may feel critical, but it is aimed at providing the highest quality of work for our clients. It’s how we’ve been able to retain most of our clients for five or more years. That said, we’re always looking to improve our culture and value to clients, and we’ll keep your comments in mind.

Explore other reviews about B2 Communications (FL)

5.0
Mar 10, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Small team that's focused on shared success. Company invests in learning opportunities and stays current on PR trends. You're encouraged to get involved in the community, either local to you or in the PR industry. Clients are reasonable and value PR.

Cons

At times, the workload is heavy, though it's ok to talk about it with your manager. Small team. Fully virtual & few chances for in-person meetings.

4.0
Apr 24, 2024
Recommend
CEO approval
Business Outlook

Pros

B2 has been really valuable to my understanding of public relations. Interns are provided very hands-on responsibilities and clear monthly milestones to complete. There is also intern coursework and videos to watch on Thinkific, which makes it easier for interns to onboard. Leadership is also quick to provide relevant responsibilities that cater to my own interests and in the direction I want to grow into future-wise, so I truly appreciate the experience here.

Cons

Since B2 is an entirely remote team, the program is better suited for self-motivated, communicative individuals than those who call for more direction and guidance. Giving interns more specific responsibilities from the get-go would help save them time trying to carve out their own place and role in the agency.

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