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B2 Communications (FL)

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Company culture rooted in anxiety, desperation and manipulation - Account Executive B2 Communications (FL) Employee Review

1.0
Oct 22, 2019
Recommend
CEO approval
Business Outlook

Pros

Will make you really appreciate your next job.

Cons

While being under-payed and overworked is typical of agency life, it is taken to the extreme at B2 Communications. You will learn a lot about PR while you work there and one day you'll be able to take those skills somewhere new, but not before this job drives you to get on prescription anxiety meds. If you don't immediately demonstrate self-sufficiency, even at entry level, management will begin building their case to let you go. Principals use manipulative and passive aggressive language to instill a feeling of inadequacy in their employees. And when they are having a bad day, they take it out on their staff instead of looking for ways they can improve themselves. Even the best of the best are eventually worn down. Few make it out before they are demoted (with significant pay cuts) in an ego-driven move by the principals. It's possible to succeed here if management decides they like you, but not while simultaneously being happy. While you may benefit from the experience you get here long-term, be weary of associating your name with a PR firm that exudes desperation and has an increasingly negative reputation in the marketplace, and among the reporting community.

Explore other reviews about B2 Communications (FL)

5.0
Mar 10, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Small team that's focused on shared success. Company invests in learning opportunities and stays current on PR trends. You're encouraged to get involved in the community, either local to you or in the PR industry. Clients are reasonable and value PR.

Cons

At times, the workload is heavy, though it's ok to talk about it with your manager. Small team. Fully virtual & few chances for in-person meetings.

4.0
Apr 24, 2024
Recommend
CEO approval
Business Outlook

Pros

B2 has been really valuable to my understanding of public relations. Interns are provided very hands-on responsibilities and clear monthly milestones to complete. There is also intern coursework and videos to watch on Thinkific, which makes it easier for interns to onboard. Leadership is also quick to provide relevant responsibilities that cater to my own interests and in the direction I want to grow into future-wise, so I truly appreciate the experience here.

Cons

Since B2 is an entirely remote team, the program is better suited for self-motivated, communicative individuals than those who call for more direction and guidance. Giving interns more specific responsibilities from the get-go would help save them time trying to carve out their own place and role in the agency.

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