Pros
Highly intentional company. Most startups build fast, sell fast, hire fast... all with a semi-mediocre strategy/plan. BetterUp does a really great job in being thoughtful early on around building the right infrastructure ahead of most startup's curve/track today. The competition for company growth is constant, but BU seems to want to get things right from the start before scaling too quickly and retroactively fixing/building things most other startups miss during the early stages. I've been a part of my fair share of startups and I'm impressed by the work that was put into things that most companies don't care about until later stages in their growth (ie. new hire onboarding, huge investment in manager training, great employee benefits, resources/frameworks for performance reviews). Beyond that, the people are amazing... you're surrounded by highly intelligent individuals with Ph.Ds, experience from successful Big Tech companies and consulting firms... and most importantly, the people here are kind, highly empathetic, and intrinsically motivated by the mission. There are Inner Work days, All-Hands kick off with a 2-min personal meditation, and a push for knowledge sharing beyond the work place (readings on self-development, personal BetterUp coach, learning stipends, etc) I actually feel like I've found company that isn't *only* interested in what I can produce and execute on, but one that cares about my own personal/professional development.
Cons
Remote teams may have difficulty connecting with each other due to pace of company. Everyone is busy and being remote can mean you have to work extra hard to make those connections happen.