Pros
Benefits
Bonus “opportunities”
Jewelry Discount
Cons
Complete mismanagement from the top down. The company has aggressively expanded its showroom footprint over the past five years despite many locations struggling to generate meaningful profits. Instead of fixing operational issues, leadership continues opening new stores while the business and stock price have steadily declined.
Product quality has noticeably deteriorated over the years. Precision, craftsmanship, and consistency are nowhere near what they once were. Manufacturing has largely been outsourced to third-party vendors, primarily in India, yet the company continues to market itself as a premium luxury brand.
The company’s values have also become increasingly performative. It promotes a “Beyond Conflict Free” mission while sourcing diamonds from Angola under the justification that the country is “on the pathway.” At the same time, leadership seems more focused on replacing human expertise with AI wherever possible than investing in employees or improving the customer experience.
Sales expectations are completely detached from reality. Sales Consultants are expected to hit quarterly targets as high as $330,000, and falling below 100% of quota can lead to disciplinary action regardless of market conditions, inventory shortages, or showroom traffic.
Management roles are equally unsustainable. Managers are expected to be administrators, salespeople, recruiters, trainers, conflict mediators, HR partners, coaches, and upward managers—all simultaneously—without the staffing or support needed to succeed. The workload is excessive, accountability flows only downward, and leadership consistently prioritizes unrealistic growth metrics over employee well-being or operational excellence.
