Misuse of the word 'Innovation' - Anonymous employee CDE Group Employee Review

The company seems to like overusing the words 'innovative' and 'innovation' when in reality most products are blatant copies of existing technologies - Filett some corners, add a gimmicky feature here and there, give it a nice name and call it new, innovative and an industry game changer. You only need to look at most of the patents published, most claims are either prior art or based on first principle physics.