You Are Set Up To Fail Within The Sales Org - Account Executive Cloudflare Employee Review

1.0
Jan 11, 2024
Recommend
CEO approval
Business Outlook

Pros

- Great Product and benefits.

Cons

The morale at CF has been in the gutter since the CEO publicly shamed the sales org last year & with the 2024 layoffs. Alongside the consistent fear of wondering if this is going to be your last day at your job, the sales ops and processes behind the scenes are some of the worst I've seen in all of the tech space. For each deal, you spend more time processing a deal than actually being customer-facing. The leadership team said they were aware of the issue and were going to focus on simplifying the process, but it's gotten much, much worse. Along with the layoffs in 2024, I have heard that BDR's who got promoted to AE beginning of Q4 were also let go. They had little to no training in the role & with an average sales cycle of over 6 months, it is almost impossible to hit their number, let alone get established in the role. Also, BDR team leads were demoted to BDR's, and AE managers were demoted to AE. During my tenure, I have NEVER SEEN executive leadership or the CRO chat with any of the immediate sales team or gain first-hand insights from individual reps on what's working and what's not. It's quite pathetic, to be honest. Ethier the CEO, COO, or CRO chooses to be ignorant of how much of a mess the SalesOrg is or just not care because they don't believe in sales in general. Plus, I have also never seen so many reps who were quota crushers at their previous company struggle to hit even 30% of their number. 99% of reps are great sellers, and greater people of character, but the sales culture is so much of a mess that you are not enabled to do your best work. And, when you cut INCREDIBLE SALES folks who have been within the Cloudflare culture and who have taught other new sales folk how to do your job, the employees that you will replace will have even a GREATER CHALLENGE to their role, causing even more issues. Has any of this been properly thought out?! Bottom line- You are set up to fail within the CF sales org. When the CEO takes pride pubically in individually hand-crafting and sending offer letters to every single new employee, there is also a weight of responsibility of taking accountability for your actions when you don't provide teams the culture and foundation to do their best work. I hope that executive leadership sees the challenges FIRST HAND within the sales org & acts fast, or it's going to be more "putting lipstick on a pig" and wondering why things aren't getting better.

Explore other reviews about Cloudflare

5.0
May 1, 2026
Recommend
CEO approval
Business Outlook

Pros

Very good culture and strong talent

Cons

Expectation to manage up and extremely fast paced environment

2.0
Jun 12, 2026
Recommend
CEO approval
Business Outlook

Pros

- Strong platform - Mostly friendly and smart people - Good salary, but substandard benefits

Cons

- Strong culture of favoritism: if you’re not an OG or coming in from Palo Alto, you’ll face an uphill battle in sales. - Sales culture is terribly toxic, political, and cliquey, especially with the Palo Alto Networks invasion. - Ridiculous internal processes and poorly designed tools (still use more spreadsheets than tools, quotes can take weeks and I’m not kidding) - Zero sales tools (No Outreach, Gong, good luck even getting Zoom Info) - Substandard BDR team with 12:1 ratios of BDR to AE. Got zero set meetings in over 1 year with our team’s BDR.

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