4.0
Dec 27, 2012
Current employee, less than 1 year
Boca Raton, FL
Recommend
CEO approval
Business Outlook
Pros
Cortera offers a great solution that is very unique to the business development community. They go much further than providing a list of leads, they actually help businesses score their existing customer base or new prospects to improve and mange sales forecasts.
Cons
Having such a great solution with a brand that has limited awareness creates obsticles when presenting to a new prospect. A great deal of time is spent educating prospects and providing free trials, but once the prospect sees the potential, it sells its self.