Building Something Special - CHIEF MARKETING OFFICER Cotopaxi Employee Review

5.0
Sep 6, 2019
Recommend
CEO approval
Business Outlook

Pros

My experience at Cotopaxi has been really positive. I've been given the opportunity to contribute at a meaningful level across a variety of business units. This is due in part to the fact that as a start up, we all wear a lot of hats. It's also due to the fact that the workplace culture is very collaborative. Given we are building this company from scratch, this environment is a lot of fun for people who love the challenge of building and creating across all areas and functions of business. This is also a culture of embracing the change that comes from a rapidly growing business. Generally speaking strategy doesn't change too often, but the tactics of a specific strategy can change based on performance. Sometimes this can cause a bit of frustration in the team which is understandable, but in my observation it's always done for the health of the company and spirit of failing fast and applying those learnings to the next tactic. Bottom line, because of the exposure to various disciplines, the autonomy, etc. you learn a lot here very quickly, and you are given a ton of responsibility and trust to get the job done. Work/life balance is better than any other place I have worked. We have flexible time each week to get outside or volunteer. I rarely get a call, slack, or email from anyone at work before 9am, or after 5pm. If it's a powder day, I don't expect to see my team in before noon. The people you get to work with are my favorite part. This company attracts and retains a really great group of people that believe in the mission of the company and are seeking a different kind of career experience. A strong camaraderie develops from the shared experience of building a company from the ground up, and all the fun, and challenges that come along with it. I've laughed more, and met more fun people at this company than any place I have worked.

Cons

In the first few years of the business we under invested in HR and this has led to some pain points around people strategy, professional development, and some of the tactical HR components. This is being addressed however and should improve in the near term. The exec team has acknowledged this is an area of opportunity and in my observation is committed to improving things here. Given most people wear both strategic and tactical hats, and there is a lot of work to be done, we sometimes run into disconnects between teams that cause frustration. Actively trying to do better at long term planning and the right types of touch points, and processes to connect strategy to tactical execution, and measure how we did would be beneficial.

Explore other reviews about Cotopaxi

5.0
Apr 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Cotopaxi provides a strong sense of purpose that genuinely connects to day-to-day operations. The company empowers teams to build structure, improve performance, and drive meaningful change. ring my time here, Changes that have been made: strengthen team stability, elevate accountability, and implement processes that improved SLA performance, and enhanced safety. Leadership supports growth, and there is a real emphasis on building people and promoting from within.

Cons

The company is in the midst of a meaningful culture evolution toward stronger accountability and performance. As with any change, not everyone adapts at the same pace, which can create short-term challenges in team alignment.

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Cotopaxi Response
2mo
Thank you for sharing this, and for the specific callouts around accountability, team stability, and promoting from within. Those aren't small things, and it's meaningful to hear they're showing up in your experience. Change is rarely seamless, and we appreciate the honest framing of that. Building a culture of strong performance and accountability while bringing people along at the same time is real work and feedback like this helps us stay focused on doing it well. Thanks for being part of driving that forward!
5.0
Mar 22, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I've worked at a number of companies throughout my career and having seen a number of different cultures and working styles, feel very fortunate to have landed at Cotopaxi. I felt like I should make a post here after a friend of mine pointed out our Glassdoor rating when I said I was having a great time so far. The people and team I work with are excellent. It's a healthy positive culture, there's no politics, information hoarding, or some of the other baggage that you can find. It's genuinely a great group of people trying to do great things for the customer and the company. The management team is accessible and generally very nice. I've worked with mercurial CEOs and crony executive teams who kept everyone on eggshells and would jump on people any chance they had. Cotopaxi is very, very definitely not that place. They seem thoughtful and try to do the right things but I also know that there have been some hard decisions made in the past year, and not everyone has been happy about them. My exec team member has been very open to hearing feedback and it seems like they're listening. So overall a great experience thus far and look forward to being here for much, much longer.

Cons

Honestly, the management team could be a bit more organized in planning more than a few weeks ahead to help everyone have time to do their best work, but this is one of the things that they're listening to and I feel like it's getting better.

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Cotopaxi Response
2mo
This just made our day! Thank you for sharing it. We know the Glassdoor rating doesn't always capture what it actually feels like to work here day-to-day, so we're really glad you took the time to write it out. The culture you're describing - people who genuinely care, leadership that listens - is something we work hard to maintain as we grow. It's not always easy, but it matters to us deeply. We're lucky to have you on the team. Here's to many more months ahead!
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