Young company with a lot of potential - Marketing Director Cotopaxi Employee Review

4.0
Jan 9, 2020
Recommend
CEO approval
Business Outlook

Pros

-Young energetic team that feels passionate about not just creating fun products but also doing good along the way -Young company means the opportunity to build programs and create your own path a bit -Lot of great ownership over your job and projects -They really do their best to try and treat employees with empathy. I experienced this in my first month there and it never changed. When I left, my exit interviews were nothing but incredibly thoughtful and it made me feel fortunate to have been a part of the story even though it no longer made sense for me to stay. -Open PTO with managers that don't micromanage -The Wild Time policy is really cool and I was able to take advantage of that to volunteer every week. Junior team members do feel pressure to not take this time but I frankly think that's just a matter of making a big push to help them understand that they ultimately need to take ownership of work/life balance. It is easy for companies to offer benefits like this but harder to actually make a concerted effort to push people to acknowledge it's okay and encouraged for them to take this time -Brand recognition that really holds more weight in the industry than some junior team members even believe -If you are massively passionate about the outdoor industry you will fit in swimmingly while also finding less of the BS from other outdoor companies -They exclusively hire for niceness which sounds bizarre and there are some cons to the way the policy is framed, but all in all, it creates a genuinely nice team -Opportunity to work on unique projects and insert your viewpoint -They manager I had when I left was not a fit for me but I worked with and under a few incredible managers while there that really took care to listen to my feedback and empower me to be creative with my projects

Cons

-Young company that at the time I was there didn't have HR which was desperately needed -Like most companies, communication between teams and managers could improve -A can do culture is great but can also be stressful and make employees resent the amount of work they're taking on -Career development outside of the office is limited which is also a general issue in the outdoor industry -Younger inexperienced team comes with it's own challenges -No 401K which was important to me -Growth and salary increases are tough with young companies but they take pride in encouraging employees to take advantage of shares that will hopefully pay out -Management training for newer managers could probably go a long way -Transparency and discussion for tough decisions, changes, and uncomfortable conversations needs some improvement. -Management team makes a lot of effort to promote mentorship to an unofficial degree but actually providing the resources and framework to make this happen would help -If you like structure, this company could be a tough fit which is ultimately what I found

Explore other reviews about Cotopaxi

5.0
Apr 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Cotopaxi provides a strong sense of purpose that genuinely connects to day-to-day operations. The company empowers teams to build structure, improve performance, and drive meaningful change. ring my time here, Changes that have been made: strengthen team stability, elevate accountability, and implement processes that improved SLA performance, and enhanced safety. Leadership supports growth, and there is a real emphasis on building people and promoting from within.

Cons

The company is in the midst of a meaningful culture evolution toward stronger accountability and performance. As with any change, not everyone adapts at the same pace, which can create short-term challenges in team alignment.

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Cotopaxi Response
2mo
Thank you for sharing this, and for the specific callouts around accountability, team stability, and promoting from within. Those aren't small things, and it's meaningful to hear they're showing up in your experience. Change is rarely seamless, and we appreciate the honest framing of that. Building a culture of strong performance and accountability while bringing people along at the same time is real work and feedback like this helps us stay focused on doing it well. Thanks for being part of driving that forward!
5.0
Mar 22, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I've worked at a number of companies throughout my career and having seen a number of different cultures and working styles, feel very fortunate to have landed at Cotopaxi. I felt like I should make a post here after a friend of mine pointed out our Glassdoor rating when I said I was having a great time so far. The people and team I work with are excellent. It's a healthy positive culture, there's no politics, information hoarding, or some of the other baggage that you can find. It's genuinely a great group of people trying to do great things for the customer and the company. The management team is accessible and generally very nice. I've worked with mercurial CEOs and crony executive teams who kept everyone on eggshells and would jump on people any chance they had. Cotopaxi is very, very definitely not that place. They seem thoughtful and try to do the right things but I also know that there have been some hard decisions made in the past year, and not everyone has been happy about them. My exec team member has been very open to hearing feedback and it seems like they're listening. So overall a great experience thus far and look forward to being here for much, much longer.

Cons

Honestly, the management team could be a bit more organized in planning more than a few weeks ahead to help everyone have time to do their best work, but this is one of the things that they're listening to and I feel like it's getting better.

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Cotopaxi Response
2mo
This just made our day! Thank you for sharing it. We know the Glassdoor rating doesn't always capture what it actually feels like to work here day-to-day, so we're really glad you took the time to write it out. The culture you're describing - people who genuinely care, leadership that listens - is something we work hard to maintain as we grow. It's not always easy, but it matters to us deeply. We're lucky to have you on the team. Here's to many more months ahead!
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