Pros
While the past year has been difficult for the entire outdoor industry, Cotopaxi has been actively working to rebuild trust, improve transparency, and foster a more supportive workplace culture, in what has been a complex macro environment.
Commitment to Culture & Inclusion: There's been a noticeable shift toward prioritizing employees, with more open communication, active listening from leadership, and investment in professional growth.
Transparency & Engagement: Regular "Allamas" meetings and candid discussions with leadership make it clear that employee voices matter. Decisions feel more intentional, and feedback is being acted upon.
Investment in People: From leadership development programs to DEIBA-focused initiatives, Cotopaxi is genuinely working to create an environment where everyone feels valued and supported.
Exciting Brand Evolution: The company is evolving in a way that stays true to its mission while setting the foundation for long-term success.
Cons
Change takes time, and while there’s progress, there’s still work to be done. However, it’s encouraging to see leadership acknowledge this and take real action.