Pros
The DQ franchise offers a ton of support and the resources necessary for someone seeking opportunity to succeed. When you join the DQ "Team", it's truly a collective between franchisees and their Management and crew, Business Consultants, Territory Operators (where applicable) and the various divisions of American Dairy Queen support (Marketing, Concept Evolution, training, etc...) I am a small fish in a very large school, and yet if support is needed regarding a matter over which I have specific interest, I can reach out to specific people and know that I'll receive attention. And in instances where an answer is not readily available, I know whomever I directed my questions to will get me the answer I need in a timely manner.
Cons
It is difficult to create a culture of "creating smiles and stories" if the entire organization isn't on the same page, with the same passion. It takes a village, they say, and in order for any individual DQ store to succeed, the culture within it must be - in every way - about creating smiles and stories. Given that minimum wage is the norm for Crew, incentives programs are important, but may not be effective if not consistently followed. Competent and passionate management is key; no one wants to work with someone who doesn't support positive culture. Retail is a tough gig. The benefits are not always there, and salaries should be based on competence, merit, drive and team-building skills - not necessarily longevity.