The marketing department imported a lot of MBAs and ex-Meta brand directors since mid-2022, and their jobs seem to be: DDoS attack ICs with micromanagey demands, pile sudden landslides of work on people due to poor planning, and hiring their friend's agencies to do unusably shoddy work and write redundant market research that’s already been done before. The new folks don’t know internet culture or Gen Z or even what seems uncringey to the average young person, but they’re often delivering mini TED Talks about their insights in these arenas to literal Gen Z coworkers, longtime online community experts, and trendsetters. Don’t get me wrong, some of these new folks are nice and trying their best, but there are a few of these marketing directors who just see OG Discorders as competition that they must sabotage so that their own (very out of touch cheugy) ideas can shine through. They've made life in Marketing so miserable, and so Game of Thrones-level political, that no one who does tangible work can thrive.