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Duluth Trading Company

Engaged Employer

Needs to find Identity - Retail Sales Manager Duluth Trading Company Employee Review

3.0
Jan 31, 2022
Recommend
CEO approval
Business Outlook

Pros

Individuals in the company seem passionate about helping each other within a closed circle. Marketing is successful in hitting a specific niche.

Cons

Overall the company identity is faltering. This is a midwest company that is present across many states. Cultures do not need to be "cleansed" in the company but the company should recognize the lack of diversity and inclusion in their company. As a 30+ yr old company, diversity training should not be something new for the books. I believe many of the issues come from the client base (loosely identified here) being promoted by the cheeky advertising and Americana themes of the "blue-collar, hard worker" which imply a politically conservative attitude. Thus not creating a "welcoming" aura about the company. A simple search on company reviews and vaccines (from shoppers) reveals the political nature of the customer clientele I have described. The company may address whatever political views it likes, but it must be aware it is a national, publically traded company. Not a private store with its own mission and values.

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Duluth Trading Company Response
4y
We have been taking a long, hard look inward to try to improve diversity in our workplace as well as in our marketing materials. We’re very sorry to hear you think we fell short! Please know we’ve forwarded your comment to management. Comments like this help us improve, and we thank you!

Explore other reviews about Duluth Trading Company

5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Easy straight forward work with incentives during November and December

Cons

Will make you do so many things that you did not sign up for on a whim

4.0
Jun 12, 2026
Recommend
CEO approval
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Pros

Great teams to work with great work -life balance

Cons

Some customers are hard to handle

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