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Edelman Financial Engines

Engaged Employer

20-year-old company with a great mission, a great business...and some legacy issues - Anonymous employee Edelman Financial Engines Employee Review

4.0
Sep 4, 2016
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I joined Financial Engines in 1999. At that time, it was still a startup trying to find its footing. Its product, revolutionary in those days, was an online retirement investing self-help tool powered by algorithms that were pretty sophisticated for the time. That product never really did catch on; however, the company made a very successful pivot in the early 2000s toward 401(k) management and today is the largest independent registered investment adviser in the country. Now the 401(k) side of the business manages over $100 billion of assets, with over 900,000 individual customers. Revenue in 2015 was over $300 million. We still have the sense of mission that founded the company: use technology to deliver premium-grade financial services to people who otherwise would be unable to afford them. We still have a number of people with 10+ years with the company who were instrumental in building it. We have very solid financials. We value each other's dignity and respect. I've had my own frustrations working here over the years, but the mission and culture of the company are why I still come to work each day energized to do better. The acquisition of The Mutual Fund Store adds a network of branch offices and human advisers specialized in face-to-face financial planning. Now we're traditional retail plus 401(k) workplace. It's no sure thing that we'll be able to harmonize the two organizations, but it seems like a bet worth taking. It's not too hard to imagine Financial Engines becoming a household name in a few years.

Cons

The downsides of working here are what you should expect at a 20-year-old profitable company: technical debt, disagreements over priorities, and an ongoing tension between trying new things versus investing in what has worked before. And I'll add one more downside, which is why I'm writing this review in the first place: we do not seem to do a good job managing the expectations of new coworkers. "Technical debt" sounds like a bad thing and, sure, usually it is a bad thing. However, realize that it's the price you pay afterward for decisions made in the past. We didn't aggressively modernize our tech stack over the years because it wasn't necessary to grow. How we grew was to become the dominant 401(k) managed account provider--that meant making our code base complicated enough to service 600+ different retirement plans. But that code base generated over $300 million in revenue in 2015, so cut our execs some slack when you read complaints about seasoned technologies. As for the criticisms that we have no strategy, I don't quite believe that we got to be the managed account provider for 600 retirement plans by accident. Working at a startup can be very exciting and engaging (and stressful). A startup is always trying out new things. There's no existing business to protect, so big risks are justified and there are no legacy systems to trip over. When you move fast and break stuff, there's very little to break so fixing the breakage is easy. FE is not a startup. We're regulated by the Securities and Exchange Commission. Breaking stuff can cause real damage that doesn't always fix easily. So, like other 20-year-old companies, there’s a tension here between trying out new things and being careful not to endanger the existing business. There are a lot of people here whose jobs are to make sure the existing business runs smoothly. New ideas that don't accommodate their concerns will fail. And newcomers who can't navigate the organization will fail. One of my biggest frustrations is seeing newcomers (from individuals to executives) arrive with big plans to change everything without understanding the business or the organization. They typically flail for a year or two and then flame out. And write critical reviews of us, some of it justified, without ever seeing the big picture. Sorry, this is not a “greenfield” place in certain ways—greenfields generally don’t make $300 million in revenue. If you read the most negative reviews, they seem to be written by people who experienced a switcheroo between what they expected their jobs would be and what ended up happening. It seems to me we could do better at setting expectations up front. Especially in Product Management and Engineering, on the front lines of that tension between trying new things and managing the existing business, we need to do better. We welcome new energy and ideas. We need people to show us how it’s done in other places. Just be understanding, okay? The mission here is to help regular people manage their investments and plan for retirement, not to prototype some sick new disruptive technology and sell out to Facebook. If the mission doesn’t speak to you, this may not be the best place for you.

Explore other reviews about Edelman Financial Engines

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Jun 5, 2026
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Pros

Great firm if you are in to sales

Cons

Very high fee and the clients are not happy

3.0
Mar 2, 2026
Recommend
CEO approval
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Pros

Pros Edelman provides strong exposure to retirement planning conversations and a fast-paced environment that builds customer service and communication skills quickly. The training and structure help you learn processes, systems, and compliance expectations. You get repetition with real client scenarios, and some teammates are genuinely supportive and knowledgeable.

Cons

The job can feel like a constant sprint. Metrics and monitoring often outweigh judgment and quality, and performance management can feel punitive rather than developmental. Leadership quality varies widely; the experience can depend heavily on your direct manager. Turnover and burnout felt common in the teams I observed.

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Edelman Financial Engines Response
1mo
Thank you for taking the time to share such detailed and balanced feedback. We’re glad to hear you found the training and early exposure to client conversations valuable, and that the structure helped build core skills. We also appreciate the candid perspective on workload, metrics, and leadership consistency. These are areas we continue to evaluate as we work to better balance performance expectations with sustainability, development, and a consistent management experience. Feedback like this is important in helping us strengthen how we support and coach our teams.
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