Pros
The people at Entrata are what makes this place. They seem to hire for the most part, good people to be around that make coming to work enjoyable. The work can be challenging, and they like to hire from within, so you get the opportunity to take on new responsibilities and move around.
Cons
Salary is on par, or lower than is standard for a software company in this market. It's hit or miss depending on what team you're on. Insurance is expensive for anything other than an individual, even for high-deductible plans. PTO is low, and could be better compared to neighboring companies. There's also no separate sick time, so if you take time off, it comes from your vacation time. Maternity Leave leaves a lot to be desired. Other reviews referencing the CEO are spot on, so no need to make additional comments on that.