Pros
The office culture is positive and the energy is always flowing. It's a growing company. If you are up for that task & get hired, you get the chance to be a person in a company and not a number. Since I got here 2 years ago, I have seen many people get promoted (I have been promoted 2x), i have seen some people 3 years out of college making very good money and receive stock in the company. I have seen new roles being created as the company has grown. There are a ton of pluses to working at a small company working to take over an industry. If you are driven and don't want the "Glass ceilings" that big companies have, this is a great place for that person.
Cons
One of the coolest things is the company ONLY promotes from within. This was very attractive to me. Everyone starts at the bottom; but that also means every now and then you will see someone become embittered by someone else getting promoted over them. That is not common, but its unfortunate when it does happen.