Pros
1) Well known & trusted brand on the West Coast. 2) Lucky to still hang on to the magical success of the "Imposters" TV campaign established more than a decade ago.
Cons
1) Bad behavior (sometimes very bad) happens here and is routinely ignored, allowed, and quietly justified up to the highest levels of management where someone should know better. 2) Leadership is weak & cross-functional alignment runs surface deep with unspoken opposing agendas causing constant internal tension & distrust. 3) While a vision for expansive CPG growth has been touted by marketing/sales leadership & CEO, it is little more than a presentation with placeholder initiatives that rely on cross-functional alignment & resources that are not part of reality at Foster Farms. 4) Good ol' boys club that is overly operations & efficiency focused with little weight of organizational effort placed on what it will take to change & grow. 5) Brand rested on its past success and fell behind the times.