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General Assembly

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Outward Brand Doesn't Match Internal Reality - Sales General Assembly Employee Review

2.0
Nov 11, 2017
Recommend
CEO approval
Business Outlook

Pros

Beautiful offices, exposure to tech community, definitely some great people, great training ground that can set you up for next job

Cons

They've made a big push on promoting all of their diversity and inclusion awards/recognition recently, and were recently recognized by LinkedIn by having the most internal promotions for any startup. This is the external spin. The internal reality is that the diversity level of the team is really dropped over time, which is really unfortunate. Other reviews mention this as well, but as the old guard at GA has left and they've brought in new leadership, and each new leadership hire is consistently whiter and more male. There is a noticeable trend of women, minority, and LGBT leaders exiting the business over time. GA started as a hyper inclusive and diverse community, but the tech/consulting bro culture has officially arrived as of late in the push for profitability and to get an exit for all the investors. This change in the composition of senior leadership has been reflected in the broader ranks. Couple this with a hyper preferential and political approach to promotion, and it creates an internal environment where the people/talent centric outward brand doesn't match the internal actions/values. Additionally, the big reason why they promote so much internally is because turnover rate is insane. GA is a great and special place to work for many reasons, but the mismatch between their people centric brand externally and internal actions is really stark.

Explore other reviews about General Assembly

5.0
Mar 31, 2025
Recommend
CEO approval
Business Outlook

Pros

Lots of flexibility in bringing your ideas to the table.

Cons

Tech enablement can feel stagnant at times.

4.0
Jul 16, 2026
Anonymous contractor
Recommend
CEO approval
Business Outlook

Pros

Lots of opportunities to learn and build experience with Fortune 500 and 1000 client projects, can offer flexibility since the work is 100% remote and contracts are on a per-project basis. Can be great for career growth if you're motivated to work hard and hustle

Cons

People are spread very thin on lots of projects, timelines can be very rushed and high-pressure. This can be a result of client pressure, but also frequently comes from internal issues with communication and poorly defined scope of work.

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