4.0
Apr 24, 2009
Recommend
CEO approval
Business Outlook
Pros
Strong brand. Advancement opportunities. Common culture and procedure on a global level. Goodyear is a company that has enjoyed historic success and built one of the best brands in the world. Who does not recognize Goodyear? But the world is flat and the brand must evolve and the go-to-market must reflect increased ability for customers to know everything your products before they make a purchase decision. Not only Goodyear, but global distribution must reflect this understanding.
Cons
The hours are long and the company needs to move more quickly out of an antique business model. Also, merit increases are small.