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Harley-Davidson, Inc.

Engaged Employer

Should be the best place to work but has a long way to go. - Anonymous employee Harley-Davidson, Inc. Employee Review

2.0
Jul 26, 2014
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Best brand, excellent employees, fun product, awesome customers. Lots of focus on the customer experience and differentiating HD brand from others. The brand is so strong and has so much goodwill that employees will put up with many negative experiences, (as will customers), job dissatisfaction and burnout because they want to continue associating with this cool brand and product. Many opportunities for professional development and learning. A few top leaders create glimmers of hope through solid skills, proven performance AND the ability to support and motivate people (but not most). Get to go to fun customer events. Most employees are really dedicated and hard-working but some are very competitive. Comp and benefits are good if money is what motivates you.

Cons

Senior leadership is out of touch with employees and many have a "Do as I say not as I do" attitude which constantly erodes trust and teaches middle management that you have to be political to succeed. A few senior leaders whose behavior is so far off the stated values are allowed to bully and intimidate people, and everyone sees it, again killing trust. True employee engagement is a long way off. Lots of politics and competing among top leaders that causes frustration in the organization and lack of clear direction and accountability. There are a few really good senior leaders who get results in constructive ways and who treat people with respect, so I hope they are noticed since they are the exception and only hope of changing the culture. Some areas of the business are so over-stretched they are about to tip over, but people are often seen as expendable because the brand is so strong senior management assumes there will always be someone else to replace those who leave. This should be a great place to work but there needs to be true culture change for that to ever be true. It is a draining place to work for many. Health and wellness programs are designed to cut costs but there is no serious support for being truly well.

Explore other reviews about Harley-Davidson, Inc.

5.0
May 29, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Good culture, fun environment, room to grow

Cons

a lot of leadership changes lately

2.0
May 14, 2026
Recommend
CEO approval
Business Outlook

Pros

- Flexibility with schedule allowing for a good work/life balance - Great people to work with - Brand recognition

Cons

-Leadership is in a constant state change which also provides instability of the strategy. - New CEO brings "new" products and promises but if you look back over the past few 5 year strategic plans, very little changes. - Financially struggling to make a profit - Employees are not rewarded based on performance. IF there is a financial increase to base pay everyone gets the same amount. There are no merit increases. And they haven't paid out a bonus in a couple of years.

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