Prior industry leader is now soul-less and cringey - Marketing Executive HealthEquity Inc. Employee Review

2.0
Aug 23, 2025
Recommend
CEO approval
Business Outlook

Pros

The industry is absolutely ripe for disruption and creativity — healthcare and fintech have extraordinary low bars. Many people who still remain after multiple RIFs in 2025 and elected departures are hard-working, kind, and mission oriented. Remote-first (for now) Solid benefits and generous HSA match

Cons

As mentioned in the title, the company has straight up lost any remaining soul it had left. No one on the current c-suite team has experience in consumer directed benefits, nor do they have interest in actually understanding what real growth takes. Instead, leadership focuses on boosting their individual profiles and egos, pushing hard on a technical innovation that ignores what the core customers and audiences are actually (and literally) asking for. Because of the many silos, CEO ego, and clear lack of actual product improvement to the very fractured member experience, people who speak up and push back are being burnt out or pushed out. And diversity from just about every angle is low low low. The group think is showing.

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HealthEquity Inc. Response
9mo
Thank you for taking the time to share your honest feedback. It speaks volumes about our teammates that even through challenges, you’ve found people who are kind, hardworking, and rooted in our mission. We also hear your frustrations. Change is never easy, and we know it can feel disruptive, but please know that hard decisions are made with care, guided by the best intentions and a long-term strategy to support both our teammates and, most importantly, our members who trust us. We care deeply about our members and about building a company that serves them well. Feedback is always welcome and helpful in guiding where we focus.

Explore other reviews about HealthEquity Inc.

5.0
Jun 2, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Opportunity to be an owner. The evolution of the strategy is super exciting. AI forward.

Cons

HSAs aren't yet available to all.

5.0
May 19, 2026
Recommend
CEO approval
Business Outlook

Pros

From the very beginning, the experience felt welcoming, thoughtful, and well organized. The recruitment process was smooth and informative, and every interview felt like a genuine opportunity to have real conversations and build meaningful connections. The team was incredibly supportive throughout both hiring and onboarding, which made the transition feel seamless. A great example of the company’s culture is Trailhead, an experience designed to bring new hires together early on and help them connect, learn, and feel part of the organization right away. It’s clear there is a lot of intention behind how employees are supported, especially when it comes to building connection from day one.

Cons

Still early in my time here, but no major cons to note so far.

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