5.0
May 14, 2012
Anonymous employee
Current employee
Recommend
CEO approval
Business Outlook
Pros
Dynamic content space in healthcare Scientific approach to solving & proving business case for healthcare marketers Team approach to meeting customer needs Strategic Relationship focus of CRM with own clients
Cons
Challenges faced by clients in supporting ongoing resource requirements to support effective CRM withing the Healthcare provider space. Dealing with the politics within healthcare organizations.