Steer Clear. - Anonymous employee HelloFresh Employee Review

1.0
Jun 2, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Australian Marketing Exec & German Head Office Senior staff have their heads screwed on.

Cons

Where to start? If you are not a European male with contacts, you're paid minimum wage, even if you're one of the handful of long-serving employees. Said Euro males flaunt their salaries with new cars and flashy apartments, meanwhile don't display any sound knowledge of running a company efficiently. Eg. Didn't think to check council recycling policies before advising customers to recycle items that councils do not recognise as recyclable. MD asked for Global design lead to not be included in local design tasks, meanwhile the local designer is expected to have weekly calls with Global team to update on progress of tasks. Was actually told "Just because it's 5pm and you've finished your work, it doesn't mean you can go home." Was also told $25 as a casual rate for a senior designer was too high. Big W pays more for roles not needing a 4 year degree. Other employees were allowed a huge margin of error, but if the designer doesn't catch a spelling error in a document written by a recipe writer, proofed 3 times by content writer and senior development staff- it was still somehow the designer's error.

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5.0
Jul 7, 2026
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CEO approval
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Pros

Nice supervisor/ Fernando/ supporter/ very helpful

Cons

Lunch is only 30 minutes not enough time

1.0
Jun 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Flexible hybrid environment. In-office requirement is 50% of the month, but there is significant autonomy in how those days are scheduled (eg. you can decide to condense your in-office days the first 2 weeks of the month, and work remotely for the next 2 weeks).

Cons

1- Compensation (particularly base salary) is significantly below market. Reliance on RSU as a major component of the compensation package is problematic, given the company’s stock has severely plummeted over the last 5 years (and continues to do so). 2- Professional development is virtually non-existent. Internal promotions are rare (even for top performers) and highly political. 3- Constant reorganizations and frequent layoffs. It is difficult to feel secure in your position when entire teams are being phased out every few months. 4- Toxic and fear-driven culture. There is a prevalent culture of backchannel feedback and a palpable, constant sense of fear regarding job security and retaliation. 5- Unsustainable business model, still. Service is overly reliant on discounting and promotions, which has negatively impacted brand perception and long-term customer value. Path to sustainable growth is unclear. Leadership also doesn't seem to know what to do, as they frequently pivot strategy, with new directions introduced every few months (if not every few weeks). This lack of consistency creates a sense of instability and leaves teams feeling as though the company lacks a cohesive, long-term vision. 6- Leadership tone. Leaders often lack respect for both employees and the customer base (it is common for them to make derogatory and insulting comments in business meetings about customers who cancel their service).

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HelloFresh Response
3w
Hello, thank you for bringing this to light. At HelloFresh, we prioritize creating a safe and supportive environment for all employees. Any behavior involving harassment or discrimination is thoroughly investigated under our zero-tolerance policy. Please consider contacting us directly at hf-feedback@hellofresh.com so we can address your concerns via the appropriate channels and process. Thank you & best regards, DS & Your HelloFresh HR Team
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