Working with a new project HIBU. TCS took over this US-based company in June 2015. - Copywriter Hibu Employee Review

3.0
Apr 18, 2017
Recommend
CEO approval
Business Outlook

Pros

Salary is the only motivating factor.

Cons

Where do I start? It's a job where you have no idea what you are doing as a copywriter, what your managers want and what the client wants. It's a hopeless process, more of a pressure cooker. They are hiring like crazy because the attrition rate is so high. Old Hibu people as well as new comers are leaving the company because it really sucks. There is no scope for growth and no scope for creativity as a writer. Join this place only if money matters to you the most. These people make you work 10 hours straight and track every second of your productivity in office. You can't rake more than 45 minutes of break. They expect you to work as dogs. They make you work on Saturdays in the name of "business requirement". It's a clueless bunch of people managing the pet project of the client. Mind you the client is super arrogant who makes the lives of the managers hell, which means that your life will be screwed by the Managers in the name of the client.

Explore other reviews about Hibu

5.0
Jun 25, 2026
Recommend
CEO approval
Business Outlook

Pros

reat place to work! They truly care about their employees and create an environment where people feel supported and valued. The managers are amazing—they encourage you, challenge you, and push you every day to grow and succeed. It’s a team that genuinely wants to see you win.

Cons

I would recommend doing a little more research and qualification before passing leads over to the reps. Some leads are labeled as ‘hot,’ but after speaking with them, they often don’t have the urgency, need, or buying intent expected. A stronger qualification process would help the sales team focus their time on opportunities that are truly ready to move forward.

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Hibu Response
1w
We completely agree that Hibu is a great place to work! We appreciate your perspective on lead qualification. Ensuring our teams receive well-qualified opportunities is important, and we’re continually working to improve lead quality and alignment so reps can focus on the most meaningful conversations. Wishing you continued success here!
2.0
May 29, 2026
Recommend
CEO approval
Business Outlook

Pros

autonomy, product is seemingly good

Cons

Overall a terrible sales org, commission structure is nonsense and very low percent of reps are on the high tier, including reps that are top performers being on the mid or low tier commission. You are responsible for prospecting, closing, and account management so job gets harder the longer you are there. Force you into long meetings so the VP can show everyone Christopher Voss masterclass videos that are irrelevant. Sales contests where the reward is literally 5 dollars. Training is completely disconnected from how the job actually is, even down to the tech stack they teach you. Sales planning does nothing and does not provide any new leads or any sales tools that work. They do not even have a list of discovery questions to provide you. No one uses any of their provided tech stack you just have to figure out your own processes with no support. Very low base salary which they will lower if you get put on PIP. Extremely unstructured PIP program with no concrete numbers or explanation for how to get off of PIP. Extreme favoritism at the managerial level.

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Hibu Response
1w
Thank you for your feedback. We’re sorry your experience didn’t meet expectations, though we’re glad you valued the autonomy and product. We take concerns around commission structure, training alignment, and performance management seriously and are actively working to improve clarity, support, and consistency across these areas. Your input on leadership and resources is also appreciated and helps guide ongoing improvements. Thank you again for sharing your perspective, and we wish you the best moving forward.
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