1.0
Aug 3, 2013
Former employee, more than 8 years
White Plains, NY
Recommend
CEO approval
Business Outlook
Pros
back in 2005-06 when they had books scoped in the TWP footprint - it all made sense.
Cons
Yellowbook bought TWP aka TransWestern Publishing back in 2005 - thought this was going to be a great marriage. YB management had no clue on how to run their markets and their bogus internet products. All sales data was flawed and misleading. You can see now why this company's stock is now worthless. RIP Yellow Pages by hibu....tough name to type, another marketing disaster.....hibu....really ! poor management killed this company, simple as that.