Poor, incestuous leadership - fantastic, monopolistic product. - Sales Hudl Employee Review

2.0
Nov 12, 2025
Recommend
CEO approval
Business Outlook

Pros

Slightly above average benefit package. It used to be awesome, but as they got corporate - along with their leadership corps - everything has gone downhill. What used to make it a fun and coveted place to work, no longer exists. The core product is a need, not a want. It’s easy to sell because the customers know they have to have it, but the add-ons is where the competition comes into play, and Hudl does not do this part well. They created the initial market, but as it stands today - they follow innovation and don’t lead, which is a testament to the “leadership” they have in place. If you’re in the “inner circle’, you have job security for as long as you have a pulse, regardless of performance. They love friendly or DEI hires, regardless of prior qualifications or current performance.

Cons

Compensation is well below the market. You can get paid a LOT more, doing the SAME thing, anywhere else. Hudl will tell you that they are within the Lincoln, NE market - but who isn’t? They think working there is a privilege. It used to be, but they are about 8 years behind on that assumption and proudly convey it to their employees. If you’re a top performer but weren’t there at the beginning, you’ll soon find you are too talented for their leadership corps and they will find a way to get you out. The buffer they’ve created between their leadership friend group, communication to the board, and actual company morale, is now an insurmountable gap. Senior sales leadership manipulates performance reviews to fit a narrative. There are several people in stock-granted roles that have had..."extra curricular relationships" with senior executives. One of which was extramarital in nature and I'm sure board members absolutely loathe. If you're in that category, your job is guaranteed, regardless of performance. Sales leadership is a joke. Almost all of their first jobs were at Hudl and they haven’t left. The competitive sales leaders are the equivalent of special teams players who never got the chance to be starters. We're talking caveman-level intelligence. They have the leadership skills of a doorknob and nobody is motivated to work for them. To make it worse, the group they report to might be even more unqualified to be sales leaders. For example, I would argue that an arts and science major or a failed high school football coach isn't qualified to oversee a multi-million dollar organization. It’s really hard to have a successful team run by introverts and cavemen. Mid level sales management were mediocre sales reps from when the company was smaller. Lesbihonest, it's a group of friends from college that continually find a way to not get fired, regardless of year over year performance and who they throw under the bus on their way to the middle. There is no interest in bringing outside talent to coach, level up, and accelerate the sales team. If you want to learn a sales cycle full of process and roadblocks - Hudl is an easy in. If you want to learn how to sell, lead, and grow as an individual - this is not the place. Take the role for a resume builder for a year or two, then get out as soon as you can and earn true market compensation for your role.

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Hudl Response
6mo
Hey, I appreciate you taking the time to share your experience, even if I wish the circumstances were different. First, I'll own it - I was (and continue to be) the least talented of the founders. My co-founders are brilliant, and I've spent the last two decades trying to keep up. That said, we've built something pretty special together: a company that serves millions of coaches and athletes worldwide, employs thousands of people, and still manages to innovate (even if you don't see it from where you sit). I'm genuinely sorry you feel this way about our leadership and your experience here. If you felt undervalued, underpaid or unsupported during your time here, I'm sorry. That's not what we're trying to build, and clearly we fell short for you. No company gets everything right, and we certainly haven't. But some of what you've written doesn't square with what I see every day so I have to push back a bit. Our sales leaders come from diverse backgrounds (including some who started their careers here—we think that's actually a strength, not a weakness). We've invested heavily in external talent, competitive compensation packages, and leadership development over the past few years. We're not perfect, but we're not standing still either. The personal attacks and insinuations in your review aren't constructive, and frankly, some cross lines that make it hard to take the critique seriously. But buried in here might be legitimate feedback about where we can do better, particularly on compensation transparency, career pathing or performance management. If you're open to it, I'd welcome a direct conversation. You should still have my email address. Whether you take me up on that or not, I hope you find what you're looking for in your next role. -David Graff

Explore other reviews about Hudl

5.0
May 26, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Positive Business Outlook: Users love Hudl and it's a very forward-thinking product that has a great place in the future -Values-led culture/norms: People are at the heart of how we operate -Very talented overall workforce: Our bar on hiring is super high and performance management process works if there are clear underperformers. -People genuinely get along with each other for the moist part - far better than most organizations with huge silo walls.

Cons

-Decision-making bottleneck at exec-team level with some pretty hands on leaders in the weeds on too much. -Some teams are quite top-heavy, a poor micro-culture on the team, and have less accountability than they should (Finance/Accounting specifically) -We can settle on talent in key roles that is in a key hub where we have an office since less remote hiring is approved.

2.0
Mar 7, 2026
Recommend
CEO approval
Business Outlook

Pros

Cool projects and impactful work

Cons

The engineering culture lately has been very speed focused. We seem to prioritize velocity over thoughtful implementation and quality. Team dynamics can vary significantly depending on the squad you’re on, and in some cases the environment can feel highly competitive rather than collaborative. Overtime is becoming more common and it's unspoken. There can also be pressure to move quickly and keep up with fast timelines, which may not suit people who prefer a more structured and balanced engineering environment. The company removed timeout days so now we're constantly in meetings or getting pinged 24/7 in Slack. My days have less focus time and the constant Slack huddles and messages are becoming more disruptive overtime, but it's because there's so much pressure to move fast. Sprints are starting to feel like hackathons, rather than balanced.

5
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