Hard Working Start-Up with Positive Social Mission - Director of Marketing/Head Copywriter ID.me Employee Review

5.0
Aug 14, 2012
Recommend
CEO approval
Business Outlook

Pros

• Great social mission: TroopSwap is excited about helping military families and providing them with quality offers. I like that! • Your voice gets heard: I really love the open door policy at TS. I was hired literally at one of the lowest entry level positions and from day 1 of my employment, I felt like I had a voice in the company. The CEO Blake Hall and co-founder Matt Thompson are incredibly open and receptive (hard to find in today's workplace). • I love that they care about the WORK: they don't care if you have on a suit, or great heels, or if you're in a tee shirt and flip flops: what matters is the work. I LOVE THAT because at work, I want to be judged on my work, and nothing else.

Cons

Being a start up, the hours are incredibly long. But that is an unavoidable part of working at a start up! You are expected to be available on weekends, long nights etc, but it's also really rewarding to see the work you're doing during that time actually matters.

Explore other reviews about ID.me

1.0
Jun 25, 2026
Recommend
CEO approval
Business Outlook

Pros

- Competitive base salary - When the product works, it creates real value for customers and solves meaningful problems - Opportunities to travel and work directly with Fortune 100 brands - Some incredibly talented people genuinely care about building something great

Cons

- Employees quickly become numbers in a culture of digital Taylorism. Even top performers are expendable. I was recognized as a Presidents Club recipient and laid off just three weeks later. In 4.5 years, I had seven different managers. - The company markets itself as a veteran-owned, mission-driven business, but decisions are overwhelmingly driven by growth and shareholder value. The veteran identity is a marketing strategy rather a genuine internal commitment. - OTE compensation plans are overly complex, frequently change, and make it difficult to understand or accurately predict earnings. - The company is effectively run around one person’s ego. Senior leadership seems more focused on reinforcing it than challenging it.

7
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